Krispy Kreme: new but not improved

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A while back I posted an old photograph of Krispy Kreme, somewhere I used to like to go—not particularly to eat the doughnuts but to watch them being made. You used to be able to see the whole huge assembly line process through windows on the side. They tore down the old KK a few years ago and built this updated model where you can no longer see the donuts marching by. I’ve never had any urge to go in.

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4 Responses to Krispy Kreme: new but not improved

  1. Kate says:

    KK’s are so good that they couldn’t be good for you!! Have a good week-end.

  2. MarieMcC says:

    From a customer’s standpoint, it is interesting to see the process. But I’d hate to work in a fishbowl. All of which reminds me that I haven’t had breakfast yet, and I’m starving!

  3. passante says:

    Ah, but you didn’t see any people, Marie. The whole process was automated, which was a big part of the interest (for me). You could watch the doughnuts marching around from process to process, the final one of which was to be flipped over and then propelled through a curtain of white frosting and then be borne away for eager consumers.

    I’m not a lover of things sweet but those doughnuts, hot (literally) off the line with a cup of coffee—now that was a treat!

  4. Elisabeth says:

    I am not sure why “new and improved” is usually not “improved” at all.

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